Why Curb (& Web) Appeal Matters

LKR Agent guest post by Jessica Yoder and Sarah Owings

“According to the National Association of Realtors, 63 percent of home buyers will drop by after viewing a home they like online. What will they see? The home’s exterior – including the front entry, yard, driveway, sidewalk — should serve as a snapshot of what’s to come when potential buyers enter your home.” (HGTV)

Curb Appeal

When it comes to house hunting, first impressions are everything! The lawn, roof, porch, and siding of a home are what potential buyers see first. If they don’t like what they see, they’re unlikely to attend open houses or pursue that home in any way. If you can’t see anything glaringly wrong when looking at your house’s exterior, get a second opinion. Ask a family member or friend to help you identify anything that may turn house hunters off.

Curb appeal tells potential buyers a lot more than what meets the eye. It tells them how the house was maintained. If they see the roof is falling apart, they may wonder what else is wrong that can’t be seen.

How to Improve Curb Appeal

  • Paint your front door, trim, shutters, and mailbox
  • Open blinds or curtains
  • Pressure-wash your sidewalk and siding
  • Improve landscape by laying fresh mulch, fertilizing and watering your lawn
  • Add some planters for color

Web Appeal

Curb appeal has always been important, but today, buyers have the leisure of simply logging online to view homes for sale. They may not even pursue the opportunity to do a drive by (unless they’re really interested). Instead, first impressions are often from photos on an internet listing. With limited time and countless listings to scroll through, buyers will quickly move on if photos don’t reflect well on a property.

Are you unsure of where to begin improving your curb appeal? Jessica, Sarah or any of our agents are ready to help you sell your home!

This post originally appeared on JessicaYoder.com.